Born in Westminster, California, in 1956, the PREMIER brand and production moved to Italy in 1987.
The PREMIER undertakes with determination and spirit of innovation the new production reality with continuous transformations, projecting itself today as a leading company in the sector.
The passion, the strategic dynamism of marketing, investments in resources, innovative technological research, the accurate construction of the product with the utmost attention to even the smallest details as well as an eye always turned to safety, have contributed to the success of the PREMIER HELMETS.
Thanks to the commitment maintained constant in recent years, in addition to the national market, various international markets currently expanding have been conquered. Experience, production tenacity and innovative research have consolidated the PREMIER HELMETS.
The PREMIER helmet is an essential and complementary element, both for the sports motorcyclist, both for the avid traveler centaur, and for the increasingly large users of the "urban commuter", who increasingly demanding looking for comfortable and very ventilated light products, built as always with the most innovative technology in the use of composite fibers and with increasingly technical yarns for internal padding.
Within the production, a certified laboratory strictly controls the design developments dei the various prototypes before being considered definitive and ready to guarantee the release of the relevant approvals dei various competent international institutes. The very strict quality controls during the production phases and the demanding safety examination, leads the PREMIER to the continuous investment in resources for both static and dynamic tests.
For all the reasons described above and for a search for style always new and avant-garde, the products PREMIER manage to stand out from the crowd.
